Become an ITA WORLD Green Member
Ita World believes that through our membership and staff we can “change the world” for the better. We have developed the Ita World Green Program to facilitate the understanding and use of green travel options in our industry as well as assist our members in “greening” their own operations.
Benefits of Green Membership Participation:
- Education on the Green Travel Market
- Checklists for “greening” internal operations
- Updated versions of the Ita World Green Report (emailed directly to you)
- Green Member Logo to display on your marketing pieces and your Web site
- Monthly Ita World eTips newsletter on green travel and green business operations
Consumer awareness about options for sustainable travel has been growing. Additionally, consumer’s technical knowledge of sustainability has increased as well as their expectations. |
Top Elements that Makes Travel a "Green Experience” for Consumers
| Element | % Share of Responses |
| Eco-friendly hotel (e.g., runs on renewable energy sources, recycles, re-uses linens instead of washing daily, etc.) | 87% |
| Uses mass transit and/or renewable energy vehicles | 60% |
| Sources from local businesses | 50% |
| Company donates to green/environmental causes | 45% |
| Carbon neutral offsets built into pricing | 38% |
| Qualifies for a recognized, third party green certification | 32% |
| Authentic interaction with locals | 31% |
Benefits for Travel Agent Participation
- Position your travel agency as a friend of the environment
- Learn about the needs of the green travel market
- Promotion of your green commitment to consumers
- Save time by having clear criteria on how to measure a green supplier
- Receive a checklist for determining what suppliers to work with
- Stay abreast of the latest environmental travel initiatives
- Use the Ita World Green logo on your web site and promotional literature
- Receive a special listing as a green travel agent on Ita World consumer web site
What Travel Agents get
- Educational Green Report for Travel Agents
- Green Ita World Logo (upon completion of self checklist)
- Monthly eTips on green travel and green business operations
- Ita World Green Checklist to measure your internal business operations
- Ita World Green Checklist to assess travel suppliers
- Ita World Green Code of Ethics
- Listing on Ita World B-to-B search engine
- Eligibility for Ita World green travel agent awards
Requirements for Green Travel Agent Members
- Must be an Ita World member.
- Complete the self-check list. This is for internal use only. A copy of the self-check list is in the Ita World Green Guide.
- Read and agree to abide by the Green Code of Ethics.
- Abide by the Green Member Logo Usage Rules.
- Upon completion of the self-checklist and its return to Ita World, you will become an Ita World Green Member for one year which entitles you to use the logo receive the Ita World Green eTips and the other benefits listed above.